NYSL Promotion's Company Culture Draws on Team Cohesion

When it comes to a successful company, the managers at NYSL Promotions recognize that it's not just about numbers. A positive company culture signifies a sustainable company. This is reflected in the level of team cohesion.

“Our team is the reason we achieve outstanding results,” said Joe, NYSL Promotion’s president. “They deserve every credit for their efforts and abilities to perform, no matter what obstacles have been placed before them. They always maintain optimistic and supportive attitudes.”

As Joe noted, the managers at NYSL Promotions are adamant about maintaining a positive, team-oriented workplace culture. “There is significant evidence to support that a company culture has a far-reaching effect on all aspects of business,” he said. “It starts with team morale. When your team is happy, empowered, and embraces positive thinking, it radiates. You have team-member retention. It's easier to recruit new talent because you have a reputation for being a great workplace.”

“When your team is happy, it’s also reflected in their performance,” Joe continued. “This means customers are happy, too. They’re receiving the care and results they need. They’re repeat customers. They feel good doing business with you. People like to do business with companies where people who care about each other. We’ve seen the opposite. You can tell when team morale is low by the responsiveness and lack of enthusiasm for helping you. People aren’t working together.”

"When your team is happy, it's also reflected in their performance,"

Joe, Company President

Joe added, “The secret to a great culture, one that’s associate-friendly and customer-friendly, is team cohesion. When your team works amicably together, they create the necessary energy that is imparted to everyone who comes into contact with your business. This is what we strive for here at NYSL Promotions.”

NYSL Promotions’ President Shares How He Builds Team Cohesion

According to Joe, there is a science to creating this company culture. “You have to have a calculated plan that ensures your team members are collaborating and working together effectively,” he said. “This requires specific activities and events that take them outside the normal office environment.”

Joe described how in everyday business, teams can become isolated and unaware of what is happening around them. “It’s very easy for silos to form,” he noted “There are often unseen barriers between different levels of associates. These need to be broken in order for the company to be fluid.”

The NYSL Promotions team often engages in fun activities, such as weekly dinners, miniature golf, and bowling. “I believe a team that laughs together is one that is sustainable,” Joe explained. “We also have more specific training, such as conferences and retreats.”

“Overall, I believe we’ve done a great job of cultivating the type of atmosphere in which associates are excited to go to work,” Joe concluded. “I know every day I’m working with my team, it’s a gift.”

About NYSL Promotions

NYSL Promotions produces campaigns with a simple goal in mind: Offer businesses a dynamic and interactive way to increase awareness of their brand. Marketing experts at the firm design customized strategies to target interested consumer groups and present compelling features in an effective light. The result is a company that stands out in an atmosphere of advertisement saturation.

The firm specializes in on-site promotion to increase interaction and encourage brand loyalty. Its efforts build new customer bases that result in fast paced growth for clients. This model of interactive advertising is scalable and appropriate for the campaign goals of small and large businesses alike. Precision planning and collaboration promotes products and services in innovative approaches that hit the mark with efficiency and generate an excellent return on investment.